CASE STUDY #4
From zero response after posting to online job boards and company websites for >1 year within a burgeoning payments and tech market, to landing an exciting new role in management consulting within <2 months following a new personal branding launch.
Adam had been posting his existing resume to online job postings and company websites for over a year. His particular market segment was hot, but despite posting to 100s of opportunities online, he was getting zero call backs and zero traction.
Over the years, he held progressive roles, and was always called on to turn around severely jeopardized client relationships and failed project initiatives. It was surprising to him that despite his significant achievements, he was getting zero traction with his existing resume.
In addition, the division he worked for was showing signs of shuttering soon.
Growing concerned, he reached out to me.
One of the biggest challenges top-performing job seekers face is that after years of driving for results, they are too close to it, meaning they are too close to the product (themselves).
Such was in the case as Adam. But also on his original resume, the resume reads like a cut and paste from a job description. It outlines all his responsibilities, but there are no key achievements or metrics that speak to his leadership, his ability to deliver results, his ability to overcome adversity and pivot...the list goes on.
In the Brand Transformation, all these issues were addressed in his new resume and his narrative came together in manner that gave Adam credit for all that he had accomplished as a leader.
Augmenting this Brand Transformation, Adam invested in a targeted Recruiter Distribution Service; together, this new personal branding campaign yielded significant traction, and within 1 month, Adam emailed me that he had landed an exciting new role in management consulting, and he was about to step into a brand new growth chapter in his career.