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ARE YOU READY
TO HEAD TO THE MARKET?

ASK YOURSELF:

...Am I clear on where I am headed? 

...Am I aligned to where I will get the best traction? 

...Have I determined who my best audience(s) is for this search? 

...Have I defined how I will reach those decision-makers?

...Do I have my UVP and pitch ready?

...Have I uniquely differentiated my offer? 

...Or am winging-it and hoping for the best?

...What is my positioning statement? 

...Am I ready for salary questions on the first phone screen?

...Or am I winging it with no understanding of salary strategy?

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IF YOU ARE READY,
DO YOU HAVE A GAME PLAN?

Without a well thought-out, strategic game plan that first clarifies what you want, and then architects the strategy needed to get you there, you run the risk of spinning your wheels, being inefficient and ineffective in your job search ...with a strong possibility of ending up somewhere you don't want to be due to:

...it's not a good culture or values fit,

...an environment that doesn't enable you to flourish and grow,

...a toxic environment that directly impacts your health,

...a job that doesn't set the stage for your future career goals,

...a job that doesn't challenge you and bores you to tears.


Your choice.


Head in strategically, or wing it.


Which will it be? 

AN IDEA WITHOUT A PLAN
IS JUST A WISH

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GAME PLAN CRITERIA #1:

CLARITY. 

SET A CLEAR DIRECTION. 

If you were to be BRUTALLY HONEST with yourself, moving forward: 
...What do you want? 
...What don't you want?

GAME PLAN CRITERIA #2:

MARKET VALIDATION & ALIGNMENT.

KNOW HOW THE MARKET WORKS.


Where are you heading in the market?
Does that make sense?
Where will you get the best traction?

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GAME PLAN CRITERIA #3:

TARGET AUDIENCE.

KNOW YOUR AUDIENCE.

Who is your Target Audience?

What are their pain points?

What is their future agenda & vision?

How do you fit into that puzzle? 

GAME PLAN CRITERIA #4:

VALUE PROPOSITION 

KNOW YOURS, AND OWN IT. 

Why you versus hundreds of other candidates?
Know your value proposition, and OWN it.

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GAME PLAN CRITERIA #5:

GTM STRATEGY.

KNOW YOUR OPTIONS. 

How will you reach your target audience?

Which go-to-market (GTM) strategy is best for your search?

How will you refine the focus of your search so that you are not spinning your wheels?

Do you know?

GAME PLAN CRITERIA #6:

LAND.

SECURE THE RIGHT OPPORTUNITY.

How will you know if it's the right opportunity for you?
How will you negotiate the best compensation and terms? 
How will you close the deal?