Market Readiness:
The Essentials
Your Experience Alone Doesn't Create Opportunity. Your Market Activation Does.
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Tier 2
The 3-Month
Accelerator Advantage
This is a truly immersive partnership program, where I work with you every step of the way over the next 3 months, helping you clarify your goals, build your executive brand and positioning, and accelerate traction in the market.
Stage 1 – Foundational Work
First, we start with your completion of the prep work (Blueprint for Success + Thought Starter Questions) coupled with 2–3 (45-min) Strategy Sessions to get crystal clear on your career direction, curate your achievements, identify your competitive levers and unique value proposition, and pull forward your leadership capabilities for executive roles.
This is the foundation — without it, everything else is less effective.
Stage 2 – Brand Assets & Portfolio Development
Once we have that clarity, we move to Stage 2, taking everything from Stage 1 and build your resume, LinkedIn, executive (or networking) bio and other brand assets to showcase your story. This ensures your impact is visible and compelling to the market — so decision-makers immediately understand your senior-level value and where you fit into their organization.
Stage 3 – Targeted Go to Market & Market Activation Strategy
Then, we move to Stage 3, which is critical in today's market. Here we refine your ideal target buyers, complete messaging and positioning frameworks, and review the go-to-market strategies that will generate traction fastest. This includes recruiters, hidden job market, direct outreach, thought leadership, and other tactics that put you in front of the key decision-makers and generate the right interview opportunities, faster.
We build a roadmap to execute this strategy, which includes the initial (45-min) GTM Strategy Consult, and 2 additional (45-min) flex strategy calls over 3 months, which can be used for GTM execution or interview prep. This stage ensures you become the candidate of choice and are clearly understood in the market — which is critical for a corporate unicorn profile.
Tier 2 also includes 5 hours of tailoring support. This builds directly on the foundation from Stage 1 and gives you extra leverage in the market.