Let TCA's Signature Branding Process Help You Navigate this Next Step in Your Journey
Looking for a heavy questionnaire-laden process that relies on YOU to come to the table already knowing your brand, having you work with a subcontractor (writer) with whom you will never get a chance to connect with by phone, or a process that is so stringent there is no room to explore and iterate?
Then you've come to the wrong place.
TCA is not that kind of service.
Sure, we can take on a rush project here and there and that will get the job done for those one-off situations.
But for those playing in the $200K to 7-figure space or for those desiring to launch their own consulting offer within a saturated, competitive market, a more comprehensive consultation is needed for best results.
TCA's Proprietary 7-Step Branding Consultation Process outlined below was built on over a decade of experience in working 1:1 with 3,000+ clients, where all the caveats, challenges, and complexity are addressed on the front-end before you head to the market.
This process is state-of-the-art and one-of-a-kind providing tremendous value on multiple levels; often referred to by clients as a transformational experience that reset the stage and strengthened their confidence and understanding of how they uniquely provide value in the market.
The Process, in a Nutshell:
Hold Discovery Call to ensure we are a good fit. We discuss your future-facing goals and the challenges that are specific to the nuances of your search.
Everyone's search and the challenges they face in that search are so uniquely different, I cannot stress this enough.
It's important we get clear on the front-end before any next steps are taken.
Once you decide to move forward, a few administrative tasks and prep work will be forwarded to you.
Prep work is comprised of Customized Thought Starter Questions.
Questions that are specifically tailored for your search.
Questions that challenge you on how you are presently thinking about your market, your brand, your UVP.
Next, we hold our 2 Strategy Calls (sometimes 3 if needed). Each call is 60 minutes.
You will be working directly with me.
I do not outsource this critical part of the process. Nor do I outsource any of the marketing document development process, as both of these steps are where the magic comes.
It has been my experience over and over again that these Strategy Calls open up your eyes to your brand and UVP, and transform how you will head to the market.
From there, I develop the drafts.
We continue to iterate throughout the revision process, as often times, there will be additional insights and "aha! moments" that pop up for you, and we will want to be sure to incorporate these into the overarching strategy and messaging.
At this juncture, if you need coaching with any elements of your search-e.g., networking strategy, interviewing, negotiations, job search strategy, I will you connect you with one of my carefully vetted colleagues who work with you1:1 to perfect these areas of your search strategy.