Former Headhunter

with a Gift

for Marketing Talent

Looking to amplify your personal brand to advance your career but feeling overwhelmed and struggling to define and articulate your value proposition?

I can help. 

As an award-winning résumé writer and branding strategist, and founder of TCA (The Competitive Advantage) Branding, I provide  personalized,1:1, highly strategic branding consultation for each of my clients, coupled with the creation of targeted marketing deliverables that have enabled my clients to make substantial advancements and transitions in their careers. 

As a former headhunter and recruiter, I've seen what goes on behind the scenes in the recruitment process, and look from that lens when working with my clients to work through the stigmas, nuances, and pigeon-holing that goes on behind the scenes, that they are often not even aware of.   

Over the years, I've gained a reputation for asking the tough questions that challenge clients to think on a deeper level about their brand/value proposition, and compel them to rethink their go-to-market and branding strategy so that we can get them the results they seek. 


I've been blessed to work with dynamic individuals across many industries and functions, but one thing that is always consistent about the clients I work with is this:


They are are driven to become the best version of themselves

and capitalize on their gifts and talents fully.  

I work 1:1 directly with my clients and do not outsource any of my engagements at this time. This decision was deliberately made to maintain the highest-level of quality and personalized attention needed to ensure each client's success. 


If this sounds to you like we might be a good fit, reach out to me to get the conversation started. ​I look forward to working with you!

-Shelly Piper 


Why Work With Me?

Seasoned Strategist



Integrity & Tough Love

TCA Branding's Guiding Principles

Empowering My Clients to Succeed  |   Integrity & Authenticity   
Dedication to Quality vs. Quantity  | Commitment to Excellence   
Fierce Focus on Strategy, Outcomes, & Client ROI