One of the biggest challenges executive job seekers face is that after years of driving for results, they are too close to it, meaning they are too close to the product (themselves).
Such as was the case with Ted.
Ted also struggled with talking about himself and organizing his thoughts around his unique value proposition.
Additionally, his existing resume was (1) not optimized for his search,(2) lacked a big-picture "leadership language" in demonstrating his team leadership capabilities (he wanted a management role, so this was critical), and (3) did not clearly communicate the types of IT initiatives he worked on, so the value prop was muddy and unclear to the reader.
Through our calls (and we held many), we were able to pull together his narrative and key achievements, and organize these in a manner that demonstrated his leadership capabilities and was highly optimized for the specific IT roles he was interested in pursuing.