
Tier 2
The 3-Month
Accelerator Advantage
This is a truly immersive partnership program, where I work with you every step of the way over the next 3 months, helping you clarify your goals, build your executive brand and positioning, and accelerate traction in the market.
Stage 1 – Foundational Work
First, we start with your completion of the prep work (Blueprint for Success + Thought Starter Questions) coupled with 2–3 (45-min) Strategy Sessions to get crystal clear on your career direction, curate your achievements, identify your competitive levers and unique value proposition, and pull forward your leadership capabilities for executive roles.
This is the foundation — without it, everything else is less effective.
Stage 2 – Brand Assets & Portfolio Development
Once we have that clarity, we move to Stage 2, taking everything from Stage 1 and build your resume, LinkedIn, executive (or networking) bio and other brand assets to showcase your story. This ensures your impact is visible and compelling to the market — so decision-makers immediately understand your senior-level value and where you fit into their organization.
Stage 3 – Targeted Go to Market & Market Activation Strategy
Then, we move to Stage 3, which is critical in today's market. Here we refine your ideal target buyers, complete messaging and positioning frameworks, and review the go-to-market strategies that will generate traction fastest. This includes recruiters, hidden job market, direct outreach, thought leadership, and other tactics that put you in front of the key decision-makers and generate the right interview opportunities, faster.
We build a roadmap to execute this strategy, which includes the initial (45-min) GTM Strategy Consult, and 2 additional (45-min) flex strategy calls over 3 months, which can be used for GTM execution or interview prep. This stage ensures you become the candidate of choice and are clearly understood in the market — which is critical for a corporate unicorn profile.
Tier 2 also includes 5 hours of tailoring support. This builds directly on the foundation from Stage 1 and gives you extra leverage in the market.
​
LinkedIn Activation
Your Experience Alone Doesn't Create Opportunity. Your Market Activation Does.
LinkedIn Activation: Why This Matters More Than Ever
The executive job market has changed dramatically.
Ten years ago, a strong resume, a solid network, and a few conversations with recruiters could generate meaningful opportunities.
Today, visibility matters.
Executive hiring has become increasingly relationship-driven, research-driven, and reputation-driven. Recruiters, investors, board members, hiring executives, and search firms routinely evaluate candidates long before a conversation ever takes place. In many cases, LinkedIn serves as your first impression, your credibility platform, and your professional brand—all in one place.
The reality is that exceptional leaders are overlooked every day, not because they lack experience or results, but because they lack visibility.
If people cannot find you, understand your expertise, or see evidence of your leadership, you may never make it onto the shortlist.
This is particularly important in today's market, where many opportunities are filled through referrals, trusted networks, and proactive outreach long before a role is publicly posted.
LinkedIn activation is not about becoming an influencer.
It is about becoming discoverable, credible, and relevant to the people who can influence your next opportunity.
To help you build that presence strategically, this training is divided into three progressive sections:
Part 1: LinkedIn Essentials
This section focuses on the foundational elements that every executive needs in place, including profile optimization, positioning, credibility indicators, and the key components that help recruiters and decision-makers quickly understand your value.
Part 2: Advanced LinkedIn Essentials
Once your foundation is established, we move into more sophisticated strategies that increase discoverability, strengthen your network, and improve your ability to attract opportunities, conversations, and introductions.
Part 3: Authority, Credibility & Visibility Strategy
This is where the greatest long-term value is created.
The most successful executives are not simply visible—they are recognized authorities in their space.
In this section, you'll learn how to build visibility through intentional commenting, thoughtful engagement, and strategic content that reinforces your expertise. These activities help you stay top of mind with decision-makers, expand your professional reach, and establish credibility long before an opportunity emerges.
This is not about posting for the sake of posting.
It is about creating a professional presence that continuously reinforces who you are, what you stand for, and the value you bring as a leader.
The executives who consistently attract opportunities are rarely the most qualified people in the market.
They are often the most visible qualified people in the market.
Visibility creates opportunity.
